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Feeling Discouraged About Your Download Stats? DON’T!

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If you ever look at your download stats and feel discouraged, you’re not alone. Most podcasters experience that. But here are two big reasons why you should be encouraged and NOT disheartened at all! Longtime Rachel Guinn joins us with some encouraging words.

Learn more about Rachel Guinn and the D.U.H. podcast at DuhWebsite.com

NOTES from Kent:

Most podcasters know the feeling. You log into your hosting account, pop open your stats and hope to see your download numbers ballooning … or at least edging upward. Instead, you walk away wondering if your podcast will ever catch on quite the way you’d hoped.

When you feel this way, chances are you’re getting caught in the comparison trap. You’re comparing your download stats to where you hoped or expected them to be at this point and/or to the audiences of similar shows (or what you think their audience may be). If you feel your numbers don’t compare favorably, it’s only natural to feel disheartened.

But you’re probably doing better than you think you are, and today we’ll give you a couple of reasons to keep your chin up!

First of all, there are benefits, both personal and professional, to podcasting that have little or nothing to do with your download numbers. We’ll talk a little bit about those benefits. (And, by the way, download statistics don’t tell you everything you need to know about the growth of your audience.)

Second, there absolutely ARE steps you can take to increase your numbers. It’s not a matter of “if,” it’s just a matter of what you must do to increase your audience.

Keep at it! You got this!!

Quote of the Day:

“Comparison is the thief of joy.” — Theodore Roosevelt

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BONUS: One Critical Question Every Podcaster Must Ask … and Our Answer

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Here is the one critical question that YOU and I, and every podcaster must ask themselves immediately and continually. And we’ll explain how and why the answer to this question is leading us to change some things with this podcast.

Mentioned in this episode:

School of Podcasting with Dave Jackson podcast

Podcast Pontifications podcast

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Podcast Movement Co-Founder Jared Easley on How They Built the World’s Biggest Podcasting Event

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Podcast Movement Co-Founder Jared Easley opens up about early struggles, the times he thought about quitting, and what it took to build the biggest podcasting event on the planet. We also get the inside scoop on what will likely be the largest event of its kind ever: Podcast Movement 2019 in Orlando, Florida.

Learn more about Podcast Movement at PodcastMovement.com

Notes from Kent:

You may already know that Podcast Movement is the biggest podcasting event in the world to learn how to podcast or take your podcast to the next level. But today, to quote the late, great Paul Harvey, you’ll learn the rest of the story.

Success didn’t come easy for Jared Easley and Co-Founder Dan Franks. After Jared effectively worked two full-time jobs for a year and a half to make the second Podcast Movement event in 2015 a success, they found themselves $40,000 in the hole. Jared thought about calling it quits, but they stuck with it and overcame the challenges to make the event what it is today.

Despite his eventual success, he’s as down to earth as anyone you’ll ever meet. I had a chance to meet Jared in person last month and I was immediately struck by his approachability and humility. If you’re a brand new podcaster with zero listeners, he’ll interact with you the same way he talks to the biggest names in the business. He’s not the kind of guy who shakes your hand while peering over your shoulder to see if there’s anyone more important in the room. It’s not false humility. He’s the real deal. I think you’ll enjoy getting to know Jared in this episode as much I enjoyed talking to him.

We’ll also get the inside scoop here on what to expect from Podcast Movement 2019 and how attendees can get the very most from this event.

Mentioned during this episode:

Starve The Doubts podcast

Lore podcast

Serial podcast

How I Built This podcast

TED Radio Hour podcast

Bight Sessions podcast

Ear Hustle podcast

Challenging Stage:

One challenge today: Go to a podcasting event! Podcast Movement is the largest event of its kind, but it’s not the only one. There are a number of great podcast conferences you can attend. But if nothing else, simply get out to a local meetup! You’ll get a lot out of talking with other podcasters. Inspiring and learning from one another is a powerful thing!

Quote of the Day:

“Hardships often prepare ordinary people for an extraordinary destiny.” — C.S. Lewis

 

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The ONE Big Mistake You’re Making with Your Podcast Artwork

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Chances are you’re making one big mistake with the design of the podcast “artwork” that represents your show in directories like Apple Podcasts. We’ll tell you what that mistake is and how to fix it so that your show jumps off the page at potential listeners.

Notes from Kent:

Suppose I were to tell you that your podcast artwork “is a work of art!” You would probably take that as a compliment.

But you shouldn’t.

I’m not trying to be mean here, but the problem is with the very term “artwork.” You see, your podcast artwork is not art. Its purpose is not to be expressive or to look pretty. The purpose of the podcast artwork that represents your show in directories is to: 1) grab attention and 2) drive the potential listner to take action.

Well designed podcast artwork more closely resembles a billboard than art. It should be simple, uncluttered and make effective use of contrast to grab the eye.

Also keep in mind that people may be viewing your podcast artwork at an extremely small size. When I search any term or category in the Spotify app on my Galaxy S8 phone (not a particularly small phone), the images in the search results are physically smaller than a dime. If your podcast image doesn’t work at this size, it doesn’t work.

Always shrink your podcast artwork down to that size and judge it at that scale before approving it.

Take a look at the images below. If you’re viewing this on a large screen, shrink the images to a size smaller than a dime (hit command or ctrl + the minus key to view images at a smaller size). You’ll quickly see that some of the images still pop while others become completely unreadable and unnoticeable.

If you’re reading this on your phone, you might actually need to zoom in just a bit.

For me, How to Be Awesome at Your Job and Startup Stories are the clear winners from these two screenshots.

The winners here? On the left it’s The Comedy Button, and it’s not even close. It’s simple, uncluttered, bright colors, stark contrasts and it features an attention-grabbing object (the red button). On the right, News Beat is my winner, but Rogue Theory isn’t bad either.

Okay, one more set …

2000 Books clearly stands out more than the others on the left, particularly when the images are scaled down smaller than a dime. On the right, it’s Household Name.

Mentioned during this episode:

The How to Be Awesome at Your Job podcast

The Household Name podcast

The Mixergy – Startup Stories podcast

Quote of the Day:

 

 

 

 

 

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How To Make A Powerful First Impression On Your Listeners!

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Are you hooking your listeners in the opening minutes of your podcast episodes? How ’bout the opening SECONDS? If you’re not, you’re losing listeners.

Making a powerful first impression in each and every episode is key to growing your download numbers and your audience! We’ll show you 3 ways to do it!

As the old Head & Shoulders commercial once told us, you never get a second chance to make a first impression!


 

Mentioned during this episode:

The Way I Heard It with Mike Rowe – Episode 122: “The Cherry Pie Is To Die For”

How I Built This with Guy Raz: Men’s Wearhouse – George Zimmer

The Small Business Big Marketing Show: #452 How To Get Elton John As a Client

Book: The Wizard of Ads by Roy H. Williams (linked image below)

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How to Win Raving Fans by Making Your Listener the Star

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Fast Lane Podcast University – Episode 4:

The 3 Habits of Highly Addictive Podcasts: Win Passionate Fans & Grow Your Audience – Part 3:

The first two habits of highly addictive podcasts, as important as they are, can only help so much without the third crucial habit! Today we explain how to win raving fans by making your listener the star of your show. We’ll explain what that means and give you the simple, powerful steps to make it happen!

Mentioned during this episode:

Online Marketing Made Easy podcast with Amy Porterfield: #250: How to Create a 3-Month Content Calendar (The Step-by-Step Process)

The Food Truckr podcast with Pat Flynn

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