Chances are you’re making one big mistake with the design of the podcast “artwork” that represents your show in directories like Apple Podcasts. We’ll tell you what that mistake is and how to fix it so that your show jumps off the page at potential listeners.
Notes from Kent:
Suppose I were to tell you that your podcast artwork “is a work of art!” You would probably take that as a compliment.
But you shouldn’t.
I’m not trying to be mean here, but the problem is with the very term “artwork.” You see, your podcast artwork is not art. Its purpose is not to be expressive or to look pretty. The purpose of the podcast artwork that represents your show in directories is to: 1) grab attention and 2) drive the potential listner to take action.
Well designed podcast artwork more closely resembles a billboard than art. It should be simple, uncluttered and make effective use of contrast to grab the eye.
Also keep in mind that people may be viewing your podcast artwork at an extremely small size. When I search any term or category in the Spotify app on my Galaxy S8 phone (not a particularly small phone), the images in the search results are physically smaller than a dime. If your podcast image doesn’t work at this size, it doesn’t work.
Always shrink your podcast artwork down to that size and judge it at that scale before approving it.
Take a look at the images below. If you’re viewing this on a large screen, shrink the images to a size smaller than a dime (hit command or ctrl + the minus key to view images at a smaller size). You’ll quickly see that some of the images still pop while others become completely unreadable and unnoticeable.
If you’re reading this on your phone, you might actually need to zoom in just a bit.
For me, How to Be Awesome at Your Job and Startup Stories are the clear winners from these two screenshots.
The winners here? On the left it’s The Comedy Button, and it’s not even close. It’s simple, uncluttered, bright colors, stark contrasts and it features an attention-grabbing object (the red button). On the right, News Beat is my winner, but Rogue Theory isn’t bad either.
Okay, one more set …
2000 Books clearly stands out more than the others on the left, particularly when the images are scaled down smaller than a dime. On the right, it’s Household Name.
Mentioned during this episode:
The How to Be Awesome at Your Job podcast
The Household Name podcast
The Mixergy – Startup Stories podcast
Quote of the Day: